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The Protein Reinvention Essay
Project type
Written: Essay
Date
May 2024
Role
Introduction, Marketing Plan, Marketing Mix, Conclusion
This essay explored the idea of introducing a new line of protein donuts and coffees for Krispy Kreme. Krispy Kreme’s new line of protein donuts and coffees offers a chance to meet the growing demand for healthier options. By using its strong brand and innovation, the company can attract new customers and stay competitive. This move aligns with Krispy Kreme's commitment to innovation while catering to the changing preferences of its consumers.
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